Local Designer and AfriGoddess Dionne Campbell-Young

Dionne Campbell Young Design designer

African print is not only being used by designers on the African continent, it’s creeping boldly out of every corner of the globe.  The vibrant colours and statement print coming to the fore and getting noticed .

We got really excited when we stumbled across local designer and creative , Dionne Campbell-Young . We had the priviledge of chatting to Dionne at her residence in Tamboerskloof,  Cape Town.

Dionne, a self-taught designer, and creator of original, afrohemian clothing and accessories, grew up in Zimbabwe where her love of African print and design began from a young age.

Dionne Campbell Young Design designer

Her garments are often one off designs adding to the allure of owning a piece that is different to anything else out there . We love the idea of how each piece has such a unique quality , down to the last sequin.  The thought out detail and care that goes into each item is astounding .

This is what we learned from this dynamic designer:

Q: Where are you from?

Born and bred in Zimbabwe

Q: Tell us your story summed up in one sentence?

I have always had an innate flair for clothes, I love to design and create.

Q: Tell us about your clothing line?

They are unique in that they are slightly avante-garde but totally wearable at the same time. These pieces can be found at Alchymia, our unique boutique on Kloof Street in Cape Town.

Q: Who do you have in mind when you are designing?

Women who dress for themselves, they want to look good, feel great and are not afraid to get noticed.

Q: Three words to describe your designs would be…

Fun, offbeat, and desirable.

Q: Name one other local South African designer you think is fabulous and inspirational

Clive Rundle! His garments are luxurious and quirky. I met him when I was 12, he showed a collection in Harare and I was lucky enough to join my mother to see his totally inspirational show.

And of course, my Mother who is a stylish, well-dressed woman that always stays true to her own unique style….she is my greatest inspiration.

Q: What makes you shine?

Always keeping it real and not being afraid to experiment.

Q: Whats your Afri being power?


Q: Where do you like to spend the most time?

At home with my family or at my studio doing my thing.

Q: Favourite piece of wisdom to work and live by?

fearlessness, honesty, and self-respect.

Q:  Your choice of cocktail?

A Dirty Martini from Orphanage in Bree Street.

Q: And your favourite spot to grab a bite to eat in Cape Town?

Potluck Club for lunch. It has such amazing views of the city, the best tapas, and delicious wines. I also love Kloof Street House for dinner and drinks with its wonderful interiors, scrumptious food and they always draw a young fresh crowd — which makes for great people watching.

Q:  What is your most important item in your handbag?

My lipstick and a newly acquired swiss army knife…

Q: Your ultimate travel destination and it’s best-kept secret?

I would have to say Lamu island, it is definitely Kenya’s best-kept secret by far!

Q: Where can we go to shop your designs?

You can find my distinct ‘Afrohemian’ creations at Alchymia in Lifestyle on Kloof Shopping Centre, 50 Kloof Street in Cape Town, or at my home by appointment.


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